MOSCOT is a five-generation, family-owned New York eyewear brand with roots dating back to 1915. Founded on Manhattan’s Lower East Side, the brand has evolved from a neighbourhood optical shop into an internationally recognised premium eyewear label while deliberately retaining its downtown New York character.
The heart of MOSCOT is its distinctive combination of heritage, personality and timeless design. Rather than chasing fashion trends, the brand draws heavily from vintage eyewear, creating frames with strong silhouettes, substantial acetate, distinctive detailing and an unmistakable New York attitude. MOSCOT describes its aesthetic as a refined downtown style - eyewear with character rather than simply another fashion accessory.
Its most recognisable product is The LEMTOSH, a rounded-square frame that has become an icon in its own right. Available in multiple sizes and an extensive range of colours, the LEMTOSH is designed to suit different faces while retaining its distinctive shape. It is crafted from Italian acetate and available with prescription, progressive, reading or non-prescription lenses. Variations include sunglasses, clip-ons and versions with metal nose pads.
Beyond the LEMTOSH, MOSCOT offers a broad collection of eyeglasses, sunglasses and signature frames, with models such as the MILTZEN and DOLT drawing on different periods and interpretations of classic eyewear design. The brand also offers customisation and accessories, reinforcing the idea that MOSCOT is something to collect rather than simply a pair of glasses to purchase.
Craftsmanship is central to the proposition. MOSCOT frames are designed and prototyped in New York, use quality materials and hardware, and undergo detailed finishing and inspection. Its own New York laboratory also manufactures prescription lenses.
Ultimately, MOSCOT sells character and cultural heritage as much as eyewear. Its strength is turning a classic frame into an identity - making the wearer feel connected to downtown New York, creativity, individuality and a century of optical history.