Dita Lancier is a distinctive sub-brand under the umbrella of the renowned Dita Eyewear, offering a unique and specialised range of eyewear that sets itself apart. While Dita Eyewear is celebrated for its classic and timeless designs with a touch of modern sophistication, Dita Lancier takes a more specialized approach, focusing on innovation, performance, and sporty aesthetics.
The key differentiator of Dita Lancier is its emphasis on creating eyewear specifically tailored for active lifestyles and sports enthusiasts. The Lancier collection incorporates cutting-edge materials and technologies to provide lightweight, durable, and high-performance eyewear. These frames are designed to withstand rigorous physical activities, making them ideal for sports like cycling, running, and outdoor adventures.
Dita Lancier frames often feature aerodynamic designs, adjustable nose pads, and rubberized temple tips for a secure fit during high-intensity activities. The use of lightweight and impact-resistant materials ensures both comfort and safety, making them an excellent choice for athletes and outdoor enthusiasts.
SEE THE WORLD BETTER WITHOUT SACRIFICING STYLE.
Dita Lancier creates specific purpose frames and lenses to suit active lifestyles centred around LAND, SEA and AIR. While Dita Eyewear embraces timeless elegance and style, Dita Lancier is all about combining fashion with function for individuals who demand performance and protection without compromising on aesthetics. The Lancier collection caters to a different set of needs, ensuring that everyone can enjoy the quality and craftsmanship that Dita is known for, regardless of their lifestyle and interests.
LAND: DRIVING. RUNNING. CYCLING.
For road and trail environments, the brown polarized Land-lens contrasts reds, greens, and yellows. Full polarization and high contrast provide increased clarity, revealing vibrant colors and optimal visibility while on land.
SEA: SAILING. FISHING. BEACH ACTIVITIES.
For coastal and water environments contrasts reds and skin tones from blue backgrounds of the ocean and sky. Features maximum polarization to reduce glare of the ocean and water environments.
AIR: FLYING. SKIING. HAND & BALL STRIKING SPORTS.
For high-altitude, open-air environments, & activities that require more clarity while providing an organic "true to life" visual experience. The G-12 air lens contrast reds from blues and green backgrounds. Features no polarization for optimal contrast.