Few eyewear brands have achieved the cultural status of Ray-Ban. Since 1937, the brand has combined purposeful design, optical innovation and an unmistakable sense of style to create some of the most recognisable frames in the world.

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Ray-Ban began with the Aviator, originally developed for US pilots to help protect their eyes from intense sunlight. What began as a piece of functional eyewear quickly became something much bigger. In 1952, the introduction of the Wayfarer brought a new expression to eyewear, with its distinctive acetate construction and bold, angular shape. Both have since become enduring design icons.

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Over the decades, Ray-Ban has remained closely connected to the people and movements that have shaped popular culture. From Hollywood and rock 'n' roll to art, music and hip-hop, its frames have been adopted and reinterpreted by generations of artists, performers and individuals looking to express their own identity. The Clubmaster, Round and other signature silhouettes have added to a design language that is instantly recognisable without being tied to a single era.

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That longevity is central to the appeal of Ray-Ban. Rather than chasing every passing trend, the brand continues to evolve its signature shapes, materials and lens technologies while retaining the character that made them iconic in the first place.

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Today, Ray-Ban remains a defining name in both optical and sun eyewear. It's a brand built around authenticity, individuality and the freedom to make an iconic frame your own.

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Ray-Ban. Genuine since 1937.