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BRAND HISTORY

Oliver Peoples started in 1986 when Opticians Larry and Dennis Leight fulfilled their dream of opening an optical boutique on legendary Sunset Boulevard, California. Earlier that year, they purchased an estate collection of vintage 1940’s-1960’s American-made eyewear which also included a receipt signed with the name ‘Oliver Peoples’ who they reasoned was the original owner and distributor. They felt the name fitted their store and used it in his honour.

PRODUCT FEATURES

The Southern California lifestyle – elements of fashion, film, art, sport and the unique Los Angeles landscape remains a key part of the branding. The opticals are handsculpted from sturdy plastic with contoured surfaces, reminiscent of Buddy Holly and other 50’s era icons. The sunglasses include classic unisex shapes, featuring technologically advanced VFX mineral Glass, photochromic or polarized lenses in custom colours. There is also a vintage-inspired sunglass range with bold defined acetates.

Locations

9 High Street, Auckland CBD

3 St Heliers Bay Road, St Heliers

42-44 Hurstmere Road Takapuna 

2a Gillies Ave, Newmarket.

Contact

©2019 Mortimer Hirst.