From its inception in 1993, Miu Miu was a private territory of expression and a creative playground, fittingly christened with Miuccia Prada’s family nickname. At a time when Prada was at its most minimalist, Miu Miu offered a counterpoint: a sensual, rebellious take on dressing-up. Miuccia Prada, the youngest granddaughter of Prada founder Mario Prada, and her husband Patrizio Bertelli took over the family-run business in 1978 and made it the massively successful luxury goods manufacturer that it is today. After running Prada for 15 years, Miuccia decided to develop her own collection and unique brand which still operates within the Prada family. Taking the name from her own nickname, Miu Miu was created, not only designing sunglasses, but also eyeglasses, clothing, handbags and other accessories for both men and women.
Miuccia saw the Miu Miu eyewear collection as an opportunity for her to express and channel her own alternative style, in which classic forms and trends are reinterpreted and reinvented with a modern, provocative twist. This innovative synchronisation of two design styles results in products that are not only sophisticated and elegant, but at the same time, quirky, young and fresh. Celebrities that have often been spotted sporting their Miu Miu sunglasses for women include Katie Holmes, Emma Roberts, Miranda Kerr, Sienna Miller, fierce fashionista Rihanna and Oscar winner Lupita Nyong’o.