Founded in 1996 by good friends Jeff Solario and John Juniper, Dita is a retro-inspired eyewear workshop. Starting off as a small luxury outfitter for A-List celebrities in Los Angeles, Dita has now grown to become an internationally-acclaimed eyewear company. The aim was to introduce stylish eyewear inspired by vintage frames from the 50’s through to the 80’s and to create hype around eyewear once more.
Dita's logo details are intentionally subtle, so that the frame itself defines the look rather than its logo… “this allows the design of the frame to complement features of the wearer and contribute to their overall style”. Only the finest quality titanium, 18K gold, white gold and Japanese zyl acetates are used in the assembly of these seductive frames.