MIU MIU

MIU MIU
MIU MIU

Brand History

From its inception in 1993 Miu Miu was a private territory of expression and a creative playground, fittingly christened with Miuccia Prada’s family nickname. At a time when Prada was at its most minimalist, Miu Miu offered a counterpoint: a sensual, rebellious take on dressing-up. Miuccia Prada, the youngest granddaughter of Prada founder Mario Prada, and her husband Patrizio Bertelli took over the family-run business in 1978, and since then, they have managed to make it the massively successful luxury goods manufacturer that it is today. After running Prada for 15 years, Miuccia decided to develop her own collection and unique brand which still operates within the Prada family. Taking the name from her own nickname, Miu Miu was created, not only designing sunglasses, but also eyeglasses, clothing, read-to-wear handbags and other accessories for both men and women. With headquarters in Milan, Italy, over 250 boutiques have been opened in fashion capitals across the globe occupying some of the world’s prime retail positions in cities including New York, London, Paris, Sydney and Tokyo."

Product Features

Miuccia saw the Miu Miu eyewear collection as an opportunity for her to express and channel her own alternative style, in which classic forms and trends are reinterpreted and reinvented with a modern provocative twist. This innovative synchronisation of two design styles results in products that are not only sophisticated and elegant, but at the same time, quirky, young and fresh. The attempt is to define a fluid, uncontrived, even contradictory vision of modern femininity, Miu Miu frames are also known for durability and longevity in terms of construction. Celebrities that have often been spotted sporting their Miu Miu sunglasses for women include Katie Holmes, Emma Roberts, Miranda Kerr, Sienna Miller, fierce fashionista Rihanna and even new IT girl and Oscar winner Lupita Nyong’o.”